Good sessions leave a record.

Tracking fixes, lead quality, policy cleanups, and placement-level ROI, explained from the problem to the plan to the measurable outcome.

SolarIllustrative

Solar installer: placement-level ROI on native traffic

The Challenge

A Southern California solar company's native campaigns were reported as one blended number. Some publisher sites produced appointments; many produced only clicks, and nobody could see which.

Our Approach

Placement IDs passed through the tracker to each lead
Appointment-set postbacks from the installer's scheduling tool
Weekly block lists for placements without appointments
Bid increases on placements beating target cost per appointment

Unprofitable placements blocked180+

Cost per appointment−29%

Campaign ROI−12% → +21%

Over 4 months · illustrative figures

InsuranceIllustrative

Auto insurance lead buyer: tying sold policies back to the source

The Challenge

A lead buyer purchased auto insurance leads from several sources but could only see cost per lead. Sold-policy data lived in the CRM with no link to campaigns, so budget went to the cheapest leads, not the best ones.

Our Approach

Click IDs and sub-IDs passed from ad to form to CRM record
Sold-policy status posted back to the tracker daily
Source-level contact, quote, and bind reporting
Budget shifted toward the lowest cost per sale

Leads with source data62% → 99%

Cost per sold policy−24%

Return / reject rate−38%

First 90 days · illustrative figures

E-commerceIllustrative

Surf apparel brand: reconciling platform ROAS with real store revenue

The Challenge

A direct-to-consumer surf apparel brand's ad platforms reported strong ROAS, but store revenue didn't match. Browser-only pixels missed purchases and counted some twice.

Our Approach

Server-side conversion API with event de-duplication
Order value and margin passed with each purchase
Blended ROAS reconciled weekly with store data
Budget moved away from over-credited campaigns

Purchases matched to source+27%

Duplicate conversionsEliminated

Contribution margin on ads+15%

Over 3 months · illustrative figures

FinancialIllustrative

Debt relief advertiser: a clean account after repeated disapprovals

The Challenge

A debt relief advertiser's social account had frequent rejections and limited delivery. Creative leaned on savings claims and the landing page lacked required disclosures.

Our Approach

Audit of creative, targeting, and landing pages
Special ad category settings applied correctly
Creative rebuilt around education, not guaranteed savings
Disclosures, business details, and privacy links added

Ad disapprovals−70%

Qualified enrollments+33%

Cost per enrollment−18%

First 60 days · illustrative figures

The Common Thread

What better results have in common.

Accurate tracking

Real conversions and revenue, not pixel estimates, guiding every decision.

Quality filters

Fraud, duplicates, and unqualified traffic removed before they cost money.

Policy discipline

Pages and creative built to stay live instead of getting flagged.

Steady testing

Small, measured improvements that compound over time.

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